sahar bloom

Sahar Bloom is a brand offering a wide range of organic products in the categories of food, personal care, and beauty, promoting a healthy lifestyle through mindful living. The brand also hosts yoga, fitness, and self-awareness classes, primarily targeting a female audience.

The visual identity was designed using soft circular elements with a modern and delicate approach, inspired by the shape and feeling of a flower. A pastel color palette was chosen to evoke calmness, natural beauty, and balance. The use of a thin, gentle typeface further supported the brand’s tone, creating a cohesive and elegant visual expression.