LOGO DESIGN and VISUAL BRANDING are the most enjoyable and meaningful parts of design for me.

Why? Because they’re the only areas in graphic design where something is created completely from scratch.

It all starts with a client’s brief and some ideas. Then I work to create a visual mark—something that represents the brand or product for years to come, often with very little need for changes.

My process begins with a clear questionnaire, followed by conversations and idea-sharing sessions with the client. After that, I move into the design phase.

Since I started, I’ve designed more than a thousand logos. Only a few—maybe three or four—didn’t get finalized. Around 85% were approved in the very first round. I’ve even had cases where I showed just one logo, and it was approved right away.

Logo design and visual branding are my true passion. That’s where I feel most connected to what I do.